Your customer just hit "Place order." For the next few days, the only thing they want to know is where their package is. They'll check. Then they'll check again.
Today, most of those checks happen on a carrier's website, not yours. Parsel’s branded tracking feature changes that. Every shipment, from every carrier, now lands on a tracking page that looks like your brand (or your client’s brand) and routes support questions before they ever hit your inbox.
Own the post-purchase moment
Right now, every time an order ships, your customer ends up on a tracking page that has nothing to do with you. Generic layouts. Confusing status codes. A logo they've never seen before. When something looks off, they don't contact the carrier. They email your support team.
Even when everything goes right, the experience is fragmented. A customer who orders twice in one week might track one package on USPS.com and the other on a carrier site they don't recognize. Nothing connects either experience back to your brand.
The average shopper checks tracking four or more times per order. That's four moments of peak attention where a carrier's logo sits front and center instead of yours.
Post-purchase is one of the highest-anxiety touchpoints in ecommerce. Your brand should own it, not the carrier.
One branded page for every shipment
Parsel’s branded tracking gives every shipment a single, customizable tracking page that reflects your brand. Every order routes to that page, no matter which carrier picks up the package.
OnTrac, UniUni, USPS, UPS, FedEx: it doesn't matter. Your buyer sees your logo, your colors, and your experience.
What you can customize
- Brand identity: your logo, front and center.
- Typography: body and accent fonts from Google Fonts, or upload your own.
- Colors and styling: background colors, primary and secondary text, and button styles.
- Visuals: a hero image and background imagery.
- Support details: your customer support link and email.
And this is just the beginning. Upsells and discount codes for newsletter sign-ups are coming soon 👀
“Parsel makes the entire tracking experience so easy. Our customers click one link and land on a clean, professional page that feels like our brand, with everything from tracking updates to proof of delivery in one place,” says Kashan Pirwani of Happy Supp. “No navigating confusing carrier websites.”
Built-in support, free
Every branded tracking page includes a built-in Parsel support module at no extra cost. When a customer has a question while their package is in transit (the classic "Where is my order?"), the Parsel team handles it directly from the tracking page.
Once the package is delivered, the contact button automatically switches to your own customer support link. The result: fewer WISMO tickets in your inbox and customers who feel taken care of the whole way.
“The team is just as impressive as the product,” says Kashan. “They respond quickly, genuinely care, and work with us on customizations that fit our business. They’ve become a real growth partner for Happy Supp, helping us deliver a better customer experience as we scale.”
How support routing works
- Label created (pre-pickup): questions route to your support team.
- Package in transit: Parsel handles it.
- Package delivered: questions route back to your support team.
You stay in control at every stage and Parsel takes the in-transit questions off your plate.
Works with any Shopify order,
not just Parsel labels
This is where Parsel’s branded tracking goes beyond a typical carrier feature. Most tracking tools only work with the labels they sell. Parsel works with a wide range of carriers, including:
Already shipping with Parsel? Branded tracking is on automatically.
Have volume outside Parsel? Your own carrier contracts, a different shipping platform, even a 3PL using its own accounts: bring all of it under one branded experience for a small per-label fee.
Only want branded tracking for certain carriers? No problem. You can specify which carriers you want to use branded tracking for if you do not want to use Parsel tracking across all carriers.
The bigger vision:
Post-purchase as a growth channel
Today, the tracking page is a destination: somewhere customers go to check on an order. Brands rarely think about it, because they don't own it.
Parsel is changing that. After checkout, the tracking page is one of the most visited pages in your customer's journey. When a customer opens it, they're engaged, they're waiting, and they're paying attention. That moment, currently owned by a carrier, should belong to your brand.
The Parsel roadmap turns that moment into an asset. Picture a branded experience that:
- Handles support automatically
- Surfaces upsells and promotions
- Builds loyalty with every delivery
- Feeds you carrier performance data you can act on
The end state: every shipment you send, on Parsel or not, routes through a single branded delivery experience that turns post-purchase anxiety into brand loyalty.
Get started in about two minutes
- In the Parsel app, go to Settings → Delivery Experience.
- Add your logo and brand colors. Your page is ready to use in about two minutes.
- Update your shipping notifications so customers get your branded tracking link.
Not sure where to start?
Request a demo through our support team. We'll work with you to create a page you love.
