A partnership between Getcho and Parsel

Every package has two stories. The first is the one the shipper controls: the label, the carrier, the rate. The second is the one the customer remembers: did it arrive, when did it arrive, and what happened when something went wrong.

For years, those two stories were managed by two entirely different worlds: national shipping infrastructure on one side and local delivery orchestration on the other, with an invisible seam running between them. Parsel and Getcho are closing that seam.

Who’s who?

Parsel is a virtual multi-carrier network and shipping intelligence platform built for high-volume shippers. It automates rate selection across an open carrier network, generates labels inside existing WMS workflows, and consolidates multi-carrier pickups into a single daily handoff, so fulfillment centers can add carriers without adding complexity.

Getcho is a delivery orchestration platform that connects businesses to local courier fleets using AI. It dispatches drivers, monitors every order in real time, and keeps both drivers and customers updated, often catching problems before they become complaints.

Together, they cover every mile. Parsel handles local delivery (skipping a carrier to ship from a warehouse to a customer’s door) and network injection (pickup from a shipper location, to a warehouse, to a carrier for delivery). Getcho handles it from the carrier to the customer’s door.

The integration: Simple on the surface, powerful underneath

The partnership didn't start with a sales meeting. It started with a mutual customer, Richard Hurley.

Hurley is the owner of Highline Commerce, a Brooklyn-based 3PL that works with Parsel on outbound shipping, and one of Getcho's most loyal customers. He introduced the two teams and the rest unfolded fast.

"We bonded over a mutual 'no package left behind' policy," says Jack Considine, Co-Founder of Getcho. "And we set up an integration in a matter of days."

Technically, the integration runs in two directions. Parsel operators can use the Getcho platform directly to schedule deliveries, from a two-wheeler to a 53-foot truck. But the deeper connection is programmatic: when a customer using Parsel buys a label, it can automatically dispatch a Getcho order. The warehouse trigger and the delivery dispatch happen in one motion.

That tight coupling is what makes the customer experience feel seamless.

The customer support advantage

One of the clearest signals that the partnership is working comes from a metric Getcho tracks at the top of its internal dashboard called “non-agent actions” which is any time a human has to manually intervene in a delivery (texting a customer, calling a driver, rescheduling a pickup).

Since integrating with Parsel, that human interaction per delivery number is down by over 10%.

Part of that improvement comes from automating tasks that used to require manual steps, like load optimization and bill of lading (BOL) generation. But part of it is something harder to quantify: two teams with the same operational philosophy, actively making each other better.

"We get a chance to grow and iterate with the only people who care as much as we do about every delivery," Considine says. "In this industry, there are people who see mixups and lost packages as part of the business. And then there are people like the Parsel team, who have personally talked to drivers over Google Translate to make sure a few packages got where they were supposed to go."

That culture of accountability has pushed Getcho to sharpen its reliability technology. And it shows in the delivery experience. Getcho's new customers and partners consistently say their drivers are better than the ones they had before. The kicker? They're using the same driver pools as before. It's the platform and the obsessive monitoring behind it that raises the bar from incident detection to incident prevention.

What Parsel unlocks for Getcho customers

Before Parsel, shippers largely defaulted to national carriers and paid accordingly. Getcho describes the shift clearly:

"Parsel unlocks a vast world of shipping options for you. Before Parsel, you would send all your deliveries to the national carriers and pay eye-watering margins. Now you have access to a dozen other carriers and a means to get your packages into their system."

That expanded carrier access doesn't just reduce costs. It makes Getcho's orchestration layer more powerful, because there are more routing options to optimize across, including local courier fleets for orders where same-day delivery is faster and cheaper than a national carrier.

Looking ahead

Both teams see significant runway ahead. Parsel will continue expanding its carrier network, deepening TMS integrations, and owning more of the logistics lifecycle. Each new touchpoint creates new opportunities for Getcho's reliability infrastructure to add guardrails.

One detail worth noting is that Parsel's model is built to serve everyone from the largest enterprise 3PLs to solo shippers. That breadth is rare in logistics and it means the partnership can grow in both directions: up-market and down.

The logistics industry is full of platforms that solve one part of the shipping problem. What makes the Parsel x Getcho partnership different is that both companies are solving for the outcome, not just the transaction. A package that leaves the warehouse efficiently and arrives reliably, with no one scrambling in between.

To learn more about the Getcho integration or explore how the combined stack could work for your operation, book a demo with Parsel.

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