A partnership between Enveyo and Parsel

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There’s a problem hiding in plain sight across 3PL operations everywhere: the gap between knowing and doing.

Most 3PLs today have access to more carrier data than ever before. They can see where costs are climbing, which lanes are underperforming, and where a smarter carrier mix could recover margin. The pre-shipment insight is there. But intelligence doesn’t stop at the label.

That’s the gap the Enveyo and Parsel partnership was built to close: not just connecting strategy to execution, but maintaining a continuous thread of intelligence from planning to front door.

Two platforms. One complete loop.

Enveyo is a logistics optimization platform purpose-built for shippers and 3PLs. Founded by John Errebo and Coby Nilsson, two veterans who saw firsthand at Omniture how powerful connected, actionable data could be, Enveyo was created to give logistics teams the visibility, intelligence, and confidence they’d historically been denied, along with the tools to act on that intelligence across the entire shipment lifecycle.

Today, organizations like Echo Global Logistics, NXTPoint Logistics, Zazzle, GEODIS, and Saddle Creek rely on Enveyo to unify their shipping data, provide actionable visibility, model carrier strategies, automate auditing, and ultimately make smarter decisions.

Parsel is the operational counterpart. It’s the first of its kind: a multi-carrier shipping platform for high-volume 3PLs, for the brands they serve, and for the scaling merchants navigating self-shipping. It was built by technologists and operators Thomas Epting, Ryan Campbell, and Glen Nkali, who’ve spent years on warehouse floors and inside fulfillment networks, building the systems and platforms that support them.

Parsel connects you to a network of regional and emerging carriers through a single integration, makes real-time routing decisions on every shipment based on cost, speed, and live carrier performance, and normalizes tracking events across carriers into a unified experience from label print to doorstep.

Where Enveyo’s intelligence optimizes shipping decisions across the entire shipment lifecycle, Parsel’s intelligence expands the available carrier network and keeps tracking standardized across it. Individually, each platform delivers real value. Together, they create something neither could achieve alone.

The gap neither could fill alone

“Optimization only goes as far as the carriers you can reach,” says Keith Roper, Channel Partnerships Manager at Enveyo. “Deep analytics paired with a narrow carrier set leaves savings on the table. Broad carrier access without optimization is just guesswork. Together, we let customers optimize and execute across the entire network.”

It’s a sharp diagnosis of a problem the industry has quietly tolerated for too long. A 3PL might run Enveyo’s Modeling™ ahead of a contract renewal and identify a clear opportunity. Perhaps it’s a regional carrier that could cut costs on a key lane or a volume shift that would improve SLAs.

But acting on it often requires onboarding a new carrier through contracts, integrations, and operational setup. That's where momentum can slow, not because the platform can't execute, but because gaining fast access to the right carrier takes time.

Parsel solves that. With a single integration spanning the full carrier network and a routing engine that acts on real-time cost and performance data, Parsel turns a strategic recommendation into a live operational change without adding new headcount, new systems, or new processes to the floor.

From pals to partners

Like many great partnerships, this one started with a friendship. Enveyo’s Keith Roper had known Parsel’s Ben Cronsberry, Head of GTM & Partnerships, for several years. Their paths had crossed many times through the industry, dating back to Ben’s time at Shopify and Two Boxes.

"Working with Keith throughout the years has been an impactful experience on many levels,” says Ben. “Not only does Keith have a ton of industry experience and knowledge that he's shared with me, but he has also been a helpful partner in terms of networking in the logistics space."

When they reconnected, the alignment was immediate: same customer base, complementary capabilities, and a shared belief that logistics teams deserved better than disconnected tools.

What actually changes for shippers

The before and after picture is telling.

• Before: A 3PL has the data to understand where carrier diversification could reduce costs and improve performance. But, operational complexity gets in the way. Managing multiple carrier relationships, integrations, and workflows creates friction that no one wants. Limited visibility and manual processes make it hard to evaluate opportunities with confidence, let alone quickly.
• After: Enveyo Insights™ and Enveyo Modeling™ identify the best carrier opportunities by lane, service level, and volume. Parsel simplifies access to that broader carrier network, executes the strategy, and maintains real-time visibility on every shipment from the moment it’s labeled to the moment it’s delivered. The result is greater end-to-end intelligence, increased automation, improved carrier flexibility, and the ability to act on data-driven decisions fast!

In practice, the integration lives inside Enveyo Cloudroute™, where customers can rate shop across Parsel’s carrier network alongside their existing carriers, apply routing logic automatically, and generate labels. All from a single platform.

Built for what’s coming

The complexity of parcel logistics isn't decreasing. Carrier networks are expanding, customer expectations around delivery are rising, and the margin pressure on 3PLs is real. The organizations that will win are those that can move from insight to action faster than their competitors. That's the bet Enveyo and Parsel are making together.

"As parcel networks become more complex, partnerships like this will play an increasingly important role in helping businesses stay agile and competitive," says Keith.

The logistics industry doesn't need more disconnected tools. It needs connected solutions that help teams move faster and adapt as the landscape shifts. Enveyo brings the planning intelligence. Parsel brings the execution intelligence. Why together? They create a continuous loop of control.

To learn more about the Enveyo integration or explore how the combined stack could work for your operation, book a demo with Parsel.